Comparing of Two Advertisement Methods
Compare the techniques used in two adverts by holiday companies to target their audience and sell their product. In this essay I will discuss the similarities and differences of two holiday adverts; one for Blackpool and the other for Ibiza. Firstly I will discuss the layout of the adverts.
The Blackpool ad has a central picture of recognisable attractions such as the Blackpool tower and ferris wheel by the harbour which shimmers with light which brightens up the advert, similarly the Ibiza advert has a central eye catching picture of three young people dancing laughing and a sexy young female posing on her own on the beach whilst the sun is setting.
The Blackpool ad has the writing on the left hand side which states the main important facts and a postcard in the middle of the picture and information listed where as Ibiza has their images on the left, small white font which isn’t clear and few aspects written around the ad. This give a different feed back to the audience that their images are their main appearance where as Blackpool is detailing both information and few images.
Their adverts are different because Ibiza focuses their holiday for a younger generation to seek out selling that holiday or product for that specific type of audience, where as Blackpool specialise for an older generation to sell their product. Secondly the font. The Blackpool advert is plain and simple, making it visible and easier to understand. It is printed in a white and dark blue background which makes it stand out, where as the Ibiza ad font is bold neon colours such as white, red, yellow and pink in the slogan, and their contact information.
It uplifts and levier the younger audiences attention where as Blackpool draws older calmer people to come relax. There are lots of different font styles in the Ibiza advert, the word Ibiza is written in a 3D effect making it look glamorous and exciting where as the Black pool is capitalized on the first letter written in a plain but simple structure. Ibiza sets their ad to be funky based on their audience but Blackpool seeks for a calmer but organised audience. Thirdly the colours.
The Blackpool advert uses are soft but good colours such as white, black, with a touch of pink, blue, orange and yellow to emphasis their heading and contact details. The colour gold suggests, that having the best time of your life on your holiday. On the other hand Ibiza advert uses bold: neon colours such as red, pink, yellow, black similar to Blackpool but more thistly for the attention to target their on going audience, where as Blackpool was as bright appearance mainly for the tower and Ferris wheel which mainly their dazzles with lights around them.
Blackpool was generally advertising for the older generation which is a calmer appearance for relaxing, going sightseeing and having fun in a basic manner but on the other hand Ibiza advert appealed for the younger generation which settles for livelier and exciting appearance for their audience. The language which was used in Blackpool was plain English which give full details which the reader could understand clearly whereas Ibiza was written in slang for their slogan and also written in a different font style and plain English for the contact, location and general aspects of the holiday about getting there.
Blackpool features their audience to read about more of their advert, but Ibiza settles for more pictures and their language of detail cannot be read clearly but also have a bright and groovy effect when you read their colourful advert. Their main idea of their language was to attract younger and older audience based on their structure of their advert and how it is written and to sell their product.
The Images which Blackpool uses to enhance their advert for their audience are the direction or map, the beach, winter gardens, the Blackpool tower and the tower ballroom dancing, and also a free phone number, the older generation are more sensible with their money because the adverts gives a package of holiday and more fun and exciting features of relaxing where as Ibiza uses three young people having fun laughing and having ice-cream, a group of friends in a limo chilling going out, eight different snap shots of youngsters posing on a track (road), three dancing ,and two mainly outstanding the advert set on the background in the evening while sun is setting on a beach, the temperature and how much the drink prices are, and lastly the map with different locations and the website and contact detail.
The reason Ibiza uses more images and more colour s for their liver younger audience was to specialize on the main appearance on selling their product whereas Blackpool does the same but in a calmer and professional manner for the older audience. The Slogans. Blackpool theme was “GOLD the time of your life! ” which is located on the top right hand corner written in two different fonts and also in white but was not eye catching for their audience based on its location, on the other hand Ibiza own was situated a few inches underneath its heading Ibiza, written in a stylish font, bold and colour white “uplifting club beats with a deep indie poolside vibe” same as
Blackpool but its eye catching for their main audience and it also uplifts the background of the images of their main attraction. It words says it all about the club music and the atmosphere that you will be having fun for this whole time whereas also for Blackpool but with a calmer sensation. In conclusion the main similarities Blackpool and Ibiza in relation to target their audience. Their colours are similar but the difference is that Ibiza got more and it’s brighter than Blackpool has softer colours. Their slogan is written in different fonts and their details but the difference between both they are attracting two different styles of people for their advert.
Their images both speak out for the ad but Ibiza has bolder and larger than Blackpool where as is smaller and calmer features towards their audience. The language both written in plain English but the difference is that Ibiza has slang to their slogan and Blackpool do not have. The similarity for their font are bolder and clear for their heading “Ibiza and Blackpool”, their contact detail, and also their colours such as white, pink, orange and yellow in certain words pointed out in their advert information. In closing the similarity is that they both settle to sell their product to their audience but their difference is that Ibiza targeted a younger people who want to have lots of fun where as Blackpool generally settles for a calmer older group who wants to have fun but relaxing holiday.