Marketing Ethics Discussion
Find an article from a trusted media source published within the last six months illustrating an ethical issue regarding marketing products, services or ideas. Obviously, issues related to targeting vulnerable audiences, product safety, manipulation or deceptive promotion, or those involved in the supply chain might apply. Identify the ethical issue and include that in the title of your posting. Make sure to include a link to the article or a PDF version of the article attached to your post. Then, answer the following questions:
1. What are the basic facts of this example?
2. Who are the stakeholders besides the obvious?
3. Address any alternatives in handling this situation. Use moral imagination.
4. How would you handle this situation. Remember, you are entitled to your own opinion but not your own facts. Base your decision upon the facts, the stakeholders, and the various theories for evaluating the alternatives.
Your posting should be limited to one thorough yet concise paragraph. Concise means you use only the necessary space to accomplish your objective. It does not mean short; you must be thorough/complete AND concise.
After reading all of your classmates’ postings, respond to at least one classmate with a substantive response.
Please make sure to proofread for writing errors.
PS: There will be 2 classmates i have to respond to them with a really short paragraph and that’s included for this task.