Posted: August 1st, 2021

Transaction from bKash and Rocket

bKash has a significantly sturdy mannequin image. People subconsciously intend to name all the MFS corporations accessible from all the MFS provider after bKash. Having a greater agent group (not agent banking building) offers it a further edge. bKash promotes the mission of serving potential banking purchaser from the distant areas which be a part of social welfare pretty properly. Thus, having ……………… (the largest and the simplest) as a result of the guardian influences its acceptability far more. DBBL has a greater agent banking report nonetheless hasn’t had Rocket brokers far and wide.

It has an immense profit referring to the provision of ATMs. Availability of an infinite number of ATMs helps Rocket’s growth. Rocket is strongly interconnected with totally different DBBL corporations. So, it would get ample push to develop even increased.

If we take into consideration every bKash and Rocket’s present, we're in a position to see that every of them have put notable effort to attract people with explicit schemes. If we check out bKash’s provides, it has focused on all the attainable sectors, industries and all the avid gamers contained in the industries.

So, bKash has achieved all the options one can anticipate from a particular enterprise. From transportation to meals to day by day lodging to sports activities actions to insurance coverage protection premium, nearly all of the items has bKash’s concern. Ion the alternative hand, Rocket’s explicit provides are pretty uncommon and selective. Rocket doesn’t give consideration to the enterprise as an entire it barely focuses on one or two enterprise avid gamers which lastly narrowed down its publicity.

SWOT Analysis


  • Sturdy backup from merchants
  • Sturdy nationwide and worldwide mannequin image
  • Apply and preserve brokers in every nook
  • Greater Firm Custom ( Employee Mannequin Award 2017)
  • Revolutionary initiatives to develop enterprise (Bangladesh innovation award 2018 for bKash purchaser app)
  • Rocket Sturdy banking backup from guardian monetary establishment
  • Sturdy agent banking building
  • Nation’s best and the largest ATM group

Facilitate guardian checking account holders to change money from checking account to Rocket account or Rocket account to checking account


  • bKash Comparatively extreme service price
  • Weak security measures for topic brokers
  • Heading once more in terms of differentiating itself from providing corporations at lowest value
  • Lack in new product enchancment
  • Rocket Unable to operate as a separate entity
  • Sure to compliances of guardian monetary establishment
  • Does not have devoted divisional operation
  • Conservative promotional strategies
  • No curiosity on monetary financial savings


  • bKash An unlimited array of potential prospects
  • On-line buying is rising shortly and bKash are associated with loads of the widespread on-line shops or distributors
  • As a result of it has a powerful portfolio of worldwide merchants, it would in all probability develop its enterprise globally
  • Rocket comparatively increased place and prospect to flourish in remittance corporations rising objective groups speedy growth of app clients leads additional prospects


  • bKash A number of the rumors of the enterprise are bKash focused
  • Rapidly rising money-laundering
  • The outlet with the closest rivals is declining
  • Entrance of presidency group into the enterprise with increased service provides.

  • Rocket Rising number of inactive accounts
  • Threat of dropping present market share if bKash provides even increased corporations with the help of newly aligned Alipay
  • Authorities initiated “NAGAD” is often a possible threat to the current market share.

Findings, Solutions, and Conclusion


Enterprise Basis: Whereas analyzing quite a few aspects of the Mobile Financial Service Enterprise, we have found some areas of concern- every optimistic and pessimistic. The findings referring to the enterprise considering as an entire are-

Optimistic View Pessimistic View

The enterprise is on the Growth stage because it's rising and getting an rising variety of purchaser acceptance

Huge response from the inward remittance purchaser

More and more extra organizations have started trusting MFS platform as the simplest totally different for wage disbursement

Extreme mounted value is unquestionably creating increased capabilities for the long term

Every Authorities and Bangladesh Monetary establishment are significantly supporting and investing for technological enchancment and digitalization. Thus FinTech based totally MFS companies are getting magnificent rise

With the rising financial system of Bangladesh, revolutionary ideas and FinTech based totally implementation of MFS enterprise have immense probability to progress

The number of energetic accounts has grown as a lot as 13% inside the remaining 5 years and has a presumption to develop by 87% inside the subsequent 5 years considering the speedy growth and rising effort from the enterprise avid gamers.

Newly initiated corporations – Inward Remittance, Authorities price, and Wage Disbursement have already created a noteworthy market and demand. Since Mobile Financial Suppliers Enterprise is an oligopoly enterprise, the extreme entry barrier is resulting in absence of aggressive pricing

Being an oligopoly enterprise there are only some selections in differentiation which is hindering the occasion of residing commonplace

Extreme bargaining vitality of the Suppliers- MNO and IT distributors.

Extreme aggressive rivalry and the doorway of Authorities-backed group “NAGAD” might have a nasty have an effect on over present purchaser standing.

This enterprise depends on superior financial know-how, nonetheless, insufficient technological know-how and fewer consciousness amongst clients are creating fraudulent and privateness catastrophe.

Agency explicit basis

  • bKash Rocket
  • bKash is an autonomous subsidiary with a single enterprise focus which is creating E-money

It has a larger organizational building, existence of devoted division and chiefs

It has increased agent availability, mannequin recognition, and subscribers standing

  • bKash has a powerful array of investor portfolio which ensures increased helpful useful resource sharing, risk sharing, diversified fund pooling, and immense worldwide publicity

It is failing to benefit from the ATM risk since ……………… Monetary establishment Restricted has pretty poor ATM group

  • bKash has a wide selection of explicit provides and correct sharing settlement with the mammoth amount of organizations which is rising its transaction amount notably

Essential energy for bKash is its mannequin recognition and award-winning the corporate custom

  • bKash has a larger service supplier service place and your complete enterprise is inserting additional give consideration to service supplier price today. So, bKash has a way increased growth probability on this regard

Excellent alliance with authorities initiatives and public welfare

Rocket is a Strategic Enterprise Unit of Dutch Bangla Monetary establishment Restricted. It is rebranded as a single focused E-money creator nonetheless its core focus continues to be the an identical which is to ship the usual banking corporations of DBBL to the widespread purchaser and the potential prospects from distant house.

Throughout the case of creditworthiness or credit score standing Rocket is comparatively in a larger place

Rocket has the guardian monetary establishment who has comparatively increased banking mannequin image, agent banking standing and expertise to diversify the antagonistic consequence and offset that by optimistic returns from totally different corporations or inclusions

It has always been shy whereas attracting prospects by offering one factor new every so often

Rocket is the pioneer of technology-based banking inside the nation. Thus, Rocket has increased technological experience. The number of fraudulent related complains about Rocket is comparatively low.

It is caught between being a complementary banking service facilitator and an E-wallet service provider


For the Enterprise

The enterprise needs an rising variety of rivals with the intention to ensure reasonably priced and aggressive pricing.

Greater differentiation have to be on the principle goal to satisfy completely totally different purchaser needs.

Alliance with widespread public corporations have to be elevated.

Remittance is probably going one of many core influencers of the nation financial system and MFS has already expert a giant involvement with the inward remittance inside the remaining 5 years. So, explicit give consideration to inward remittance, frequent explicit provides to the remittance senders and separate bills for the inward remittance service clients might present as a jackpot.

Wage Disbursement by MFS enhance the speed of the money. So, it should get priority from every ends – Enterprise and Authorities.

Given that enterprise is marching in course of maturity, agency avid gamers should focus additional on sustaining prospects energetic barely than rising the number of registrations.

Supplier bargaining vitality have to be managed and monitored by a concerned authority with the intention to help the enterprise avid gamers to produce corporations charging lower fees.

The enterprise should push MNOs for group up gradation with the intention to ensure increased service availability.

For bKash

Additional give consideration to service supplier price settlement s is a direct necessity.

ATM-based operation should get additional consideration

Since loads of the rumors and fraudulent cases are about involved with bKash, it should focus additional on individual security.

No matter having a lot of ongoing explicit provides, the number of purchaser engagement is decrease than the expectation. It should focus additional on creating buzz barely than offering for all of the items and making the actual present a casual fact.

Monetary establishment change settlement with an rising variety of banks is an emergency urge from the patron.

Since bKash is the market chief, it must be the pioneer in both sides and has to easily settle for every attainable chance considering the related risk as a lot as a prohibit.

For Rocket

Rocket has to clarify its place to itself at first. Rocket has to resolve whether or not or not it wishes to smoothen up the DBBL typical banking facility by being the complementary facility or service or it actually wishes to contribute as a result of the E-money creator and taking it as a result of the core focus.

It should focus increased off its mannequin image. Although it is offering some corporations increased than the rivals, the credit score rating nonetheless goes to bKash as Rocket has did not create a noteworthy mannequin identification.

Rocket is method previous of bKash considering the subscription price, it should proliferate the amount shortly by reaching the un-approached inhabitants or the purchasers of bKash by offering increased bills and top quality corporations.

Rocket has a aggressive edge referring to the ATM group and has an infinite number of widespread purchaser of ATM, It ought to start differentiating its corporations and explicit present sustaining ATM utilization in ideas.

Since DBBL has already involved with insurance coverage protection companies relating to a couple of its corporations, it would in all probability start offering insurance coverage protection guarantee for Rocket fraudulent case about which bKash hasn’t completed one thing however.

A loyal Unit having devoted divisions for diversified operations for Rocket will help it to develop far more.

Inward remittance is often a jackpot for Rocket since bKash is additional concerned about service supplier banking today.

Offering Curiosity on saving with a notable amount might give an infinite rise to the amount of rocket transactions.


To conclude, we must always agree that Mobile Financial service is one the “Massive Points” inside the financial system of an affluently creating nation. It is on the event stage and actually rising at a notable tempo. It has been making a mention-worthy purchaser base though there are often not too many reliable selections for the purchasers as a result of it’s an oligopoly enterprise. No matter its regular bloom, it has not however reached to the extent as anticipated and the reasons behind that are Privateness violation, Regular presence of rumors, extreme bills, comparatively low return (solely bKash pays), being the weird risk and by no means being accessible at far and wide and in every attainable transaction. In accordance with purchaser notion, 60% of people don’t actually really feel protected, 56% uncover MFS superior,74% simply is not happy with the small return,58% is frightened on account of regular rumors,64% actually really feel don’t actually really feel MFS a typical risk and 70% people might consider using MFs if it turns into a typical price system. Some hanging steps from the enterprise avid gamers might resolve the dilemma. Two key avid gamers’ bKash and Rocket have some completely totally different set of strengths and limitation as in comparison with each other they usually're attempting laborious to appreciate their explicit targets which can be pushing the enterprise in a good increased place. Above all, it could be said that Mobile Financial Service Enterprise shall be one of many very important influential sectors of the nation financial system barely than solely being the subsidiaries or the small part of Financial Inclusion Division of any guardian agency.


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